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Cake emails in Promotions

If a Cake alert landed in Gmail's Promotions tab, these three steps teach your Gmail where Cake's mail belongs. Each takes a minute or two.

Last updated October 9, 2026

Move Cake's alerts to Primary

1. Move one Cake email to Primary

On a computer: Open Gmail, find the Cake email in Promotions, and drag it onto the Primary tab. A confirmation shows at the bottom left.

In the Gmail app, iPhone or Android: Open the email, tap More, tap Move to, then pick Primary.

Google says this "helps Gmail learn your preferences and sort your email more accurately" over time.

2. Make a filter for Cake's alerts

On a computer:

  1. In Gmail's search box, click Show search options.
  2. In From, type no-reply@cake.ink. That's the address on Cake's booking alerts; check the From line on yours.
  3. Click Create filter.
  4. Tick Categorize as and choose Primary.
  5. Click Create filter again.

Filters are made on a computer. After that, the filter sorts mail in the Gmail app too.

3. Add Cake to your contacts

Add no-reply@cake.ink to your Google Contacts. Google describes Primary as mail "from people you know". That's Google's description, not a promise about the tab.

Replies to no-reply@cake.ink don't reach anyone. To reach us, write to support@cake.ink.

Why Gmail does this

Gmail sorts every email into a tab by itself, and it learns each inbox separately. The same Cake alert can land in Primary for one artist and Promotions for another. The sender doesn't pick the tab.

Google describes Promotions as "deals, offers, and other promotional emails" and Updates as "automated confirmations, notifications, statements, and reminders that may not need immediate attention." A Cake alert in Updates is Gmail sorting it the way Google describes. Promotions is the tab to fix.

The tab decides whether your phone buzzes. With Gmail's new-mail notifications on, you're only notified about mail in Primary, so a new request in Promotions or Updates arrives quietly.

What Cake already does

  • Cake has email authentication set up. SPF and DKIM are on each domain Cake sends from, and DMARC is on cake.ink and updates.cake.ink, so Gmail can check that mail came from Cake.
  • Alerts have their own sender. Booking alerts come from no-reply@cake.ink, sign-in links from login@cake.ink, and news about Cake from hello@updates.cake.ink, a separate domain.
  • New-request alerts say what they are. The subject starts with "New tattoo request", then the project and who sent it.
  • Alerts stay plain. Cake's alert templates include a plain-text version and only a few links.

Gmail doesn't say why it picks a tab, so Cake is looking into the alerts artists reported.

What's out of Cake's hands

Gmail picks the tab and doesn't say why. No sender, Cake included, can promise an email lands in Primary. The steps above change how your Gmail sorts Cake, not anyone else's.

If your email runs through a shop, company or school account, ask whoever manages it to allow mail from cake.ink.

Still in Promotions?

Write to support@cake.ink or tell us in Discord. Say which email it was (a new request, a booking, a sign-in link) and roughly when it arrived, and forward it if you can.

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