Cake
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Cake started on our couch.

Bobbi would tattoo for eight hours, come home, and start her second job on our couch: the inbox, the deposits, the hunt for somebody's reference photo from three weeks ago. The art was paying the bills, but the couch job was death by a thousand emails and DMs.

So we started building the way out, around her own books. We called Devon when it got serious. A lot of artist conversations later, Cake is almost ready for its next books.

Bobbi and Micah smiling together Bobbi Micah

Who makes Cake

Cake is booking for tattoo artists, built by a tattoo artist. It started on a couch, after Bobbi's eight-hour days at the chair kept turning into a second job in her inbox. Cake is women-owned and LGBTQ+-owned.

Three people and a couch.

  • Bobbi tattooing a client
    BobbiTattoos for a living. The reason Cake exists.
  • Micah, laughing
    MicahBobbi's wife. Decides how Cake looks and talks.
  • Devon's avatar, a teal portrait in a beanie
    DevonNot pictured. Building it.

Tattoo-artist-owned · Women-owned · LGBTQ+-owned

Word for word.

We interviewed eleven working artists before writing a line of code. They said this.

  • I'm a tattooer. I don't want to do logistics.
    books by email, year three
  • So many of my responses end up in spam, that I lose a lot of business that way.
    the same artist, two minutes later
  • I'm copying and pasting out of my DMs all the time. It's annoying.
    shop owner with high-volume books
  • I need someone to take this away from me. Like, this is so stressful for me.
    the week her inbox broke